Trivia: The fishing industry in Santa Cruz, which was developed in the early 1900s, produced fish for both the local market and the San Francisco market. Whole fish were transported to San Francisco packed in ice. Annual shipments were reported to reach 3,000,000 pounds!
Real Estate: According to the Santa Cruz Association of Realtors’ website, there were just 137 home sales in August. That is considerably low when compared to past August sales. August home sales in Santa Cruz County have averaged 217 for the past 12 years!
Sales Corner: Current news is like a hot bagel: it has much less value if you wait. Tomorrow the Fed will be making a much anticipated announcement. Listen carefully to what the Fed says about inflation (and, of course, what cut they make). That news should break around 11:15AM tomorrow. Be the first to find out what is said (www.money.cnn.com is one source) and then communicate it with your agents, referral sources and clients.
Hot Tips: Stated/Stated
• Purchase & Rate/Term 95% Max LTV/CLTV
• Cash Out 75% LTV/CLTV
• 40 Year Term & Interest Only
• Owner Occupied, Second Home, and Investment
• Fixed Rate 2nd available up to $350,000 Loan Amount
Please call us to price out your deal.
www.santacruzhomefinance.com
Monday, September 24, 2007
September 24, 2007
Trivia: We all know tourism is important in Santa Cruz, but did you know that tourism really became a force here after the railroad was built through the Santa Cruz mountains in the late 1800s and began two round trips a day to Santa Cruz. In 1879 Harper’s Weekly featured Santa Cruz as a new resort town. Today, some 3 million visitors a year come here to play.
Real Estate: In the last 5 years, the gross value of real estate in the United States has gone up 62%; in the same period the outstanding debt of mortgages has gone up 79%! (Source: Federal Reserve).
Sales Corner: Last week’s Fed move (0.50% cut in the Fed Funds Rate); the corresponding drop in the Prime Rate and the concurrent increase in 15 and 30 year fixed rates make for great topics to discuss with your current and past clients and referral partners. Give them a call today! Remember, news is like a hot bagel: it has much less value if you wait.
Hot Tips: Buyers’ Bonus Mortgage Program
· Builder/seller can pay up to 100% of the principle and interest portion of the monthly payment for up to the first six months.
· Either a home resale or newly constructed 1-unit primary residence.
· Fixed and ARM products.
· Up to 100% CLTV, and affordable lending options for FTHB available.
· Full doc, SISA, NIV.
Please call us for details, and to price out your deals.
www.santacruzhomefinance.com
Real Estate: In the last 5 years, the gross value of real estate in the United States has gone up 62%; in the same period the outstanding debt of mortgages has gone up 79%! (Source: Federal Reserve).
Sales Corner: Last week’s Fed move (0.50% cut in the Fed Funds Rate); the corresponding drop in the Prime Rate and the concurrent increase in 15 and 30 year fixed rates make for great topics to discuss with your current and past clients and referral partners. Give them a call today! Remember, news is like a hot bagel: it has much less value if you wait.
Hot Tips: Buyers’ Bonus Mortgage Program
· Builder/seller can pay up to 100% of the principle and interest portion of the monthly payment for up to the first six months.
· Either a home resale or newly constructed 1-unit primary residence.
· Fixed and ARM products.
· Up to 100% CLTV, and affordable lending options for FTHB available.
· Full doc, SISA, NIV.
Please call us for details, and to price out your deals.
www.santacruzhomefinance.com
Tuesday, September 11, 2007
September 10, 2007
Trivia: The theory is that the original Flatiron building (1860-1989) was shaped to be able to accommodate both Front Street and Pacific Avenue (formerly Willow Street) because its owner, Hugo Hihn, wanted to be in position to be on the primary commercial strip, once it was established. Apparently, Front Street was once going to be the main street of downtown. By the way, many of these trivia tips have come from the book: “Santa Cruz California” by Sheila O’Hare and Irene Berry.
Real Estate: The median price of a single family home in Santa Cruz County just inched up to its highest level ever: $790,000 for August! I hear that the reason is because more homes are selling at the high end (above $1,000,000). The previous high was set in November, 2005 at $789,500.
Sales Corner: ”Action is the friend of all successful people.” What action are you taking today to increase your success tomorrow?
Hot Tips: Eliminate the verification of income and assets.
• Fixed and ARMS available (with interest only option)
• Minimum credit score 680
• Loan amount available to $417,000
• Combo second available
Please call us to price out your deal.
www.SantaCruzHomeFinance.com
Real Estate: The median price of a single family home in Santa Cruz County just inched up to its highest level ever: $790,000 for August! I hear that the reason is because more homes are selling at the high end (above $1,000,000). The previous high was set in November, 2005 at $789,500.
Sales Corner: ”Action is the friend of all successful people.” What action are you taking today to increase your success tomorrow?
Hot Tips: Eliminate the verification of income and assets.
• Fixed and ARMS available (with interest only option)
• Minimum credit score 680
• Loan amount available to $417,000
• Combo second available
Please call us to price out your deal.
www.SantaCruzHomeFinance.com
September 4, 2007
Trivia: The former mayor of Santa Cruz created the boardwalk in 1904 when he transformed the 19th century bath house that was there into a casino and plunge. He then traveled throughout California and Nevada in private railroad cars provided by Southern Pacific Railway promoting the boardwalk and the “new Santa Cruz”.
Real Estate: Believe it or not the median price of a single family home in Santa Cruz County came in at $780,000 in July. The median price was $775,000 in July, 2006. The median reached a high of $789,500 in November, 2005.
Sales Corner: Knowledge is Power. “If you will spend an extra hour each day of study in your chosen field, you will be a national expert in that field in five years or less.” Earl Nightingale.
Hot Tips: Jumbo Stated Income Program
• Fixed and ARMS available (with interest only option)
• Minimum credit score 680
• Loan amounts available to 2 million
Please call us to price out your deal.
www.SantaCruzHomeFinance.com
Real Estate: Believe it or not the median price of a single family home in Santa Cruz County came in at $780,000 in July. The median price was $775,000 in July, 2006. The median reached a high of $789,500 in November, 2005.
Sales Corner: Knowledge is Power. “If you will spend an extra hour each day of study in your chosen field, you will be a national expert in that field in five years or less.” Earl Nightingale.
Hot Tips: Jumbo Stated Income Program
• Fixed and ARMS available (with interest only option)
• Minimum credit score 680
• Loan amounts available to 2 million
Please call us to price out your deal.
www.SantaCruzHomeFinance.com
August 22, 2007
Mortgage Market Update: We thought we should touch bases with you to assure you that all is not doom and gloom in the mortgage business. The current turmoil in the mortgage markets is not as bad as portrayed in the press. Conforming rates are dropping and approaching 6%, jumbo rates have gone up some but are still available. In addition, 100% financing (full doc), interest-only products and loans for borrowers with credit scores under 620 are still available.
Call your clients, Realtors, accountants and financial planners and assure them that you are alive and well and tell them what is really going on. Everyone wants to know.
Call us on your scenarios. We are approving and funding loans and want your business!
www.SantaCruzHomeFinance.com
Call your clients, Realtors, accountants and financial planners and assure them that you are alive and well and tell them what is really going on. Everyone wants to know.
Call us on your scenarios. We are approving and funding loans and want your business!
www.SantaCruzHomeFinance.com
August 20, 2007
Trivia: The SS Palo Alto, was a cement ship designed as an oil tanker. It was built in Oakland in 1919 but was too late to serve in World War I. It was then purchased by Seacliff Amusement Company, towed from Oakland to Seacliff Beach in 1930, where it was purposely sunk to serve as a ballroom and fishing pier.
Real Estate: The rising number of foreclosures in California has been big news but did you know that there were almost as many foreclosures in the 3rd quarter of 1996 (15,418) as there were last quarter (17,408)?
Sales Corner: Treat a mortgage as an important investment tool; it is not just a commodity. Show your clients how to convert wealth to capital.
Hot Tips: Listed property? We have a heloc for you.
• Full Doc- no reserves required
• Stated – two months PITI on primary and second home
• Six months PITI ( investment properties)
• 50% DTI
• Get paid on line amount not draw amount
*Property must currently be listed to qualify for this product. Call for pricing.
www.SantaCruzHomeFinance.com
Real Estate: The rising number of foreclosures in California has been big news but did you know that there were almost as many foreclosures in the 3rd quarter of 1996 (15,418) as there were last quarter (17,408)?
Sales Corner: Treat a mortgage as an important investment tool; it is not just a commodity. Show your clients how to convert wealth to capital.
Hot Tips: Listed property? We have a heloc for you.
• Full Doc- no reserves required
• Stated – two months PITI on primary and second home
• Six months PITI ( investment properties)
• 50% DTI
• Get paid on line amount not draw amount
*Property must currently be listed to qualify for this product. Call for pricing.
www.SantaCruzHomeFinance.com
August 14, 2007
Trivia: The Santa Cruz mountains provided massive amounts of timber around the turn of the century (1900). Most areas were dispassionately clear cut. It is fascinating to walk (or run) through Nisene Marks Park and observe the cut marks in the stumps of the old growth redwoods where the sawyers stood in order to operate their saws.
Real Estate: The Santa Cruz real estate market is cyclical like the rest of the country. We saw the last downturn in home prices in the 1990s. The average price of a home in Santa Cruz County fell from $263,000 in 1991 to $244,000 in 1994 and then recovered, big time, by hitting a record $835,000 in 2005.
Sales Corner: Spend one hour per day generating new business like your life depended on it!
Hot Tips: Check out our JUMBO 30 year fixed rates!
• Competitive rates for your “A” borrowers (680+, housing history, reserves)
• Owner occupied and second home loans up to $2 million
• Consider a prepayment penalty to improve rates even more
www.SantaCruzHomeFinance.com
Real Estate: The Santa Cruz real estate market is cyclical like the rest of the country. We saw the last downturn in home prices in the 1990s. The average price of a home in Santa Cruz County fell from $263,000 in 1991 to $244,000 in 1994 and then recovered, big time, by hitting a record $835,000 in 2005.
Sales Corner: Spend one hour per day generating new business like your life depended on it!
Hot Tips: Check out our JUMBO 30 year fixed rates!
• Competitive rates for your “A” borrowers (680+, housing history, reserves)
• Owner occupied and second home loans up to $2 million
• Consider a prepayment penalty to improve rates even more
www.SantaCruzHomeFinance.com
August 6, 2007
Trivia: Tan bark oak trees were the source of tannic acid for the once thriving leather industry in Santa Cruz.
Real Estate: The rising number of foreclosures in California has been big news but did you know that there were almost as many foreclosures in the 3rd quarter of 1996 (15,418) as there were last quarter (17,408)?
Sales Corner: Treat a mortgage as an important investment tool; it is not just a commodity. Show your clients how to convert wealth to capital.
Hot Tips: 5/1 hybrid ARM product offers the stability of a fixed period mortgage as well as the flexibility of multiple payment options like the PayOption ARM.
• Note rate stays fixed during the fixed period term.
• Four payment options give them more financial flexibility and control.
• Maximum deferred interest cap is based on LTV.: LTV >90% :110%, LTV< 90%: 115%
• 30 year and 40 year terms available.
Please call for pricing.
www.santacruzhomefinance.com
Real Estate: The rising number of foreclosures in California has been big news but did you know that there were almost as many foreclosures in the 3rd quarter of 1996 (15,418) as there were last quarter (17,408)?
Sales Corner: Treat a mortgage as an important investment tool; it is not just a commodity. Show your clients how to convert wealth to capital.
Hot Tips: 5/1 hybrid ARM product offers the stability of a fixed period mortgage as well as the flexibility of multiple payment options like the PayOption ARM.
• Note rate stays fixed during the fixed period term.
• Four payment options give them more financial flexibility and control.
• Maximum deferred interest cap is based on LTV.: LTV >90% :110%, LTV< 90%: 115%
• 30 year and 40 year terms available.
Please call for pricing.
www.santacruzhomefinance.com
Subscribe to:
Posts (Atom)
